Jan 01, 1970
0 years old
| Field | Details |
|---|---|
| Full Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Date of Birth | June 15, 1999 |
| Age | 26 (as of 2025) |
| Place of Birth | Zapopan, Jalisco, Mexico |
| Nationality | Mexican |
| Height | Approximately 1.7 meters (5 feet 7 inches) |
| Genres | Corridos tumbados, Regional Mexican, Latin trap, Reggaeton |
| Occupation | Singer, Songwriter, Guitarist |
| Years Active | 2020–present |
| Record Labels | Double P Records, Prajin, Worms, El Cartel de Los Ángeles |
| Notable Albums | Ah y Qué? (2020), Efectos Secundarios (2021), Génesis (2023), Éxodo (2024) |
| Major Hits | “El Belicón”, “Ella Baila Sola”, “Por Las Noches”, “AMG”, “PRC”, “La Bebe (Remix)”, “Qlona” |
| Awards | Grammy Award for Best Música Mexicana Album (including Tejano) for Génesis (2024) |
| Social Media | Twitter: _PesoPluma, YouTube: Peso Pluma Official |
| Estimated Net Worth | Approximately $20 million USD (as of 2025) |
Peso Pluma, whose real name is Hassan Emilio Kabande Laija, is a Mexican singer and songwriter best known for popularizing the regional Mexican genre corridos tumbados.
Born on June 15, 1999, in Zapopan, Jalisco, Mexico, Peso Pluma quickly became a breakout star in Latin music with his gritty voice, urban style, and raw lyrics. His name, which translates to “featherweight,” symbolizes both his stage presence and his underdog persona.
Though relatively new to the mainstream, Peso Pluma has already become a cultural phenomenon across Mexico and the United States.
With collaborations featuring artists like Natanael Cano, Eslabon Armado, and Bizarrap, he’s gained chart-topping hits that blend traditional Mexican sound with urban beats. His authenticity and streetwise charisma have helped him connect with millions of fans.
In addition to music, Peso Pluma’s edgy fashion, distinctive haircuts, and social media engagement have made him a youth icon.
He represents a new generation of Mexican artists who are reshaping how regional genres are seen and consumed globally, especially among Gen Z listeners.
Peso Pluma was born and raised in Zapopan, Jalisco, but his family background reflects a diverse heritage. His father is of Lebanese descent, and his mother hails from Sinaloa, Mexico, a region known for its musical traditions.
Growing up in a culturally rich household gave him early exposure to different musical styles, from traditional Mexican ballads to global pop influences.
From a young age, Peso Pluma showed a keen interest in songwriting and performance. He was heavily inspired by the music of his surroundings—banda, norteño, and corridos.
While his peers were into reggaeton or rap, he leaned into his roots, crafting lyrics that told stories about street life, resilience, and raw emotions.
Though his family was initially cautious about his pursuit of music, they eventually supported his dreams. His upbringing in a working-class environment, surrounded by real-life stories of hardship and hustle, deeply shaped his artistic vision.
Peso Pluma’s music today often reflects the reality he witnessed in his early years, giving his lyrics authenticity and grit.
Peso Pluma’s educational background is not extensively documented, but it is known that he attended public schools in Jalisco, where he first began writing lyrics and performing for classmates.
He was never formally trained in music, yet he demonstrated an early knack for storytelling, often journaling his thoughts and turning them into rough lyrics.
He has mentioned in interviews that he wasn’t particularly academically inclined, but he found solace in writing and music.
During his teenage years, he began to teach himself how to play the guitar using YouTube tutorials and practiced for hours daily. His songwriting began to evolve as he explored themes around struggle, love, and identity.
While Peso Pluma did not pursue higher education in a traditional sense, his self-taught skills and dedication to music acted as an alternative form of education.
His rapid success in the music industry has proven that talent, authenticity, and persistence can sometimes outperform formal degrees, especially in the ever-evolving digital age of music.
Peso Pluma stands at approximately 5 feet 7 inches (170 cm) tall. While he may not be among the tallest celebrities, his height has never overshadowed his towering presence in the music world.
His confidence, style, and energetic performances on stage often make him appear larger than life, especially when he’s commanding the crowd with his hit corridos tumbados.
Despite fan curiosity about his physical stature, Peso Pluma’s true impact lies in his voice, charisma, and musical influence.
Whether performing on global stages or appearing in music videos, his stature is perfectly matched by his star power and growing legacy.
Peso Pluma launched his career in the early 2020s, self-releasing music that blended corridos with urban and trap influences. His unique sound quickly caught the attention of young audiences in both Mexico and the U.S.
His breakout moment came with the 2022 hit “Ella Baila Sola” with Eslabon Armado, which topped charts and went viral across social media platforms like TikTok.
As his popularity grew, Peso Pluma began collaborating with major artists, including Natanael Cano, Nicki Nicole, and Bizarrap. These collabs introduced him to wider audiences and helped regional Mexican music cross into global markets.
His 2023 appearance on The Tonight Show with Jimmy Fallon marked a historic moment for the genre, bringing corridos to late-night American television for the first time. Today, Peso Pluma continues to evolve as an artist, blending tradition with innovation.
He has several albums and singles under his belt and regularly tours both in Latin America and the U.S. With millions of followers across social platforms and billions of streams, Peso Pluma is redefining the future of Mexican music on the world stage.
| Attribute | Details |
|---|---|
| Height | 1.70 meters (5 feet 7 inches) |
| Weight | Approximately 67 kg (148 lbs) |
| Eye Color | Brown |
| Hair Color | Dark Brown |
| Body Type | Slim/Athletic |
| Skin Tone | Light to medium complexion |
| Tattoos | Yes – Visible tattoos on arms and neck |
| Distinctive Features | Sharp jawline, curly hair, streetwear style |
As of 2025, Peso Pluma (real name Hassan Emilio Kabande Laija) is in a public relationship with Mexican singer and influencer Kenia OS.
The couple confirmed their romance at Coachella and have shared affectionate moments on social media and stage appearances throughout his “Doble P” tour.
Before dating Kenia OS, Peso Pluma was romantically linked to Argentine artist Nicki Nicole in late 2023, but the two broke up in early 2024.
He later had a short relationship with American model Hanna Howell, which ended in late 2024. Despite these high-profile romances, he typically keeps his personal life private.
Currently, his relationship with Kenia OS appears stable, with both artists supporting each other’s careers. Their fans have embraced the couple, making them one of the most talked-about duos in Latin music today.
Peso Pluma has an estimated net worth of $20 million as of 2025. His earnings come from hit albums, sold-out tours, streaming platforms, and brand endorsements. Notably, songs like “Ella Baila Sola” and the Génesis album significantly boosted his income and global popularity.
Apart from music, Peso Pluma runs his own label, Double P Records, and owns real estate, including a stylish apartment in Guadalajara. He also has a luxury car collection and invests in other ventures, further increasing his financial growth.
His success is a mix of smart music business strategies and long-term planning. Analysts believe Peso Pluma’s income will continue rising thanks to his strong digital presence and international expansion.
Peso Pluma’s biggest goal is to take his music global. He’s already toured internationally and is now planning more collaborations with global artists to break further into the U.S., Latin America, and Europe. His recent festival performances show his growing influence.
Through Double P Records, he’s helping launch new talents in the regional Mexican genre. This role as a label head shows he’s thinking beyond his own career and aiming to shape the industry’s future.
Looking ahead also wants to give back. He’s hinted at launching educational projects focused on music for youth and may explore fashion or tech ventures.
With a strategic approach, he’s on track to become more than just a chart-topping artist—he’s becoming a cultural icon.
| Platform | Username | Followers | Link |
|---|---|---|---|
| @pesopluma | 15 million | instagram.com/pesopluma | |
| TikTok | @therealpesopluma | 7.2 million | tiktok.com/@therealpesopluma |
| X (Twitter) | @_PesoPluma | 514K | x.com/_PesoPluma |
| Peso Pluma Doble P | 1.4M | facebook.com/PesoPlumaDobleP | |
| YouTube | Peso Pluma | 8.1M | youtube.com/@PesoPluma |
Real Name:
Peso Pluma’s real name is Hassan Emilio Kabande Laija – a unique blend of Mexican and Lebanese heritage.
Stage Name Meaning:
“Peso Pluma” means “Featherweight” in Spanish, inspired by his slim build and love for boxing.
Boxing Fanatic:
He’s a huge fan of boxing and even chose his name after a conversation with legendary boxer Marco Antonio Barrera.
Broke Spotify Records:
His track “Ella Baila Sola” was the first regional Mexican song to reach #1 on Spotify Global.
Double P Records:
He started his own music label, Double P Records, to promote emerging talent in regional Mexican music.
Fluent in Two Languages:
Peso Pluma is fluent in both Spanish and English, which helps him connect with a broader international audience.
First U.S. Late-Night Debut:
He performed on The Tonight Show Starring Jimmy Fallon in 2023 — a historic moment for the regional Mexican genre.
Loves Anime:
He’s an anime enthusiast, especially a fan of series like Dragon Ball Z and Naruto.
Musical Influences:
His music blends corridos tumbados with reggaeton, trap, and urbano — inspired by both traditional and modern sounds.
Tattoos with Meaning:
Peso Pluma has multiple tattoos, many symbolizing family, music, and life struggles — all deeply personal to him.
Hassan Emilio Kabande Laija is his full legal name.
He stands at approximately 5 feet 7 inches (170 cm) tall.
He was born in Zapopan, Jalisco, Mexico, and has Lebanese ancestry from his father’s side.
He is known for regional Mexican music, especially corridos tumbados, often blending trap, reggaeton, and urbano.
His breakout global hit is “Ella Baila Sola” with Eslabón Armado, which topped charts worldwide.
As of 2025, he is in a relationship with singer Kenia OS, confirmed by multiple public appearances and social media posts.
Yes, he owns Double P Records, through which he signs and promotes rising Mexican music artists.
His estimated net worth is around $20 million USD as of 2025, based on tours, streaming, brand deals, and label earnings.
