You’re not the only web designer who finds developing colour schemes for websites difficult. While choosing colours may seem straightforward, the process of creating effective colour schemes for web design in Melbourne requires considerable thought. Everyone’s subjective opinion on colour can differ, ranging from soft pastels to vibrant, more dramatic colours such as cherry red and neon green. To correctly choose colours, web designers must look beyond their and clients’ subjective opinions.
Thankfully, web designers can easily choose colours thanks to a few guidelines and techniques. This tutorial will show you how to eliminate uncertainty when selecting colours for your web design projects. We’ll start by reviewing the basic colour theory and psychology concepts every designer should understand. After that, we’ll walk you through a straightforward three-step procedure that will make website colour selection a breeze.
Perhaps you’re wondering if a website’s colour scheme matters much. The answer is definitely yes. A well-chosen colour scheme enhances brand recognition, readability, and aesthetic appeal—conversely, poor colour selection results in a subpar user experience. As everyone knows, a bad user experience may spell doom for a business website.
A page’s colour scheme can assist in deciding how readable its content is. A suitable colour contrast between the text and the background maximises legibility. While too much contrast strains the eyes, too little contrast makes the text difficult to read. Black text on a white background reflects a traditional form of colour contrast. Upon closer inspection, many websites use dark grey text on a white or off-white background to augment legibility and to lessen eye strain.
Subjective colour preferences are not what we mean when discussing visual appeal in web design. Instead, the focus is on developing aesthetically pleasing colour schemes. Understanding colour theory is necessary to select hues with broad visual appeal. Three categories of colour schemes—monochromatic, complimentary, and analogous—have universal appeal, as we’ll go into greater depth later. Selecting colours for websites is made simpler and more efficient by understanding and being able to design these colour schemes.
In digital design, colours also play a big role in building brand awareness. Brands tend to feature a single (or two) dominant colours on their web design in Melbourne, marketing campaigns, and other brand collateral. Using tools like an AI flyer creator in minutes, you can easily ensure colour consistency across your marketing materials. Take the brands of Coca-Cola (red), Starbucks (green), and Ikea (blue and yellow) as some of the best examples of colours used predominantly across their brandings. Colour consistency is important in building brand recognition. We will then examine colour psychology in the context of creating a core brand colour later.
A harmonious mix of colours is called a colour scheme. Designers should know three primary colour scheme types: similar, complementary, and monochromatic. These colour schemes can be thought of as templates for colour selection. Let’s examine each one in greater depth.
An example of a monochromatic colour scheme is to apply a single colour (“mono” = one). The colours are the primary and secondary colours: red, yellow, and green. In order to have a monochromatic colour scheme, choose a colour first, such as blue, and then you may create a monochromatic colour scheme by using tints, shades, and tones of that colour. Monochromatic colours are attractive and have enough contrast to be legible.
Complementary colour schemes are created by colours that are located opposite each other on the colour wheel such as red and green or blue and orange. Make My Website professionals often use complementary colours in web design because of their high contrast to each other. Complementary colours should be used strategically so that their high contrast does not become distracting due to their intensity.
Colour selection for a brand or website must take context into account. As much as the use of the colour red on a website does not automatically mean danger, it also does not automatically mean passion. There is an implied look and feel conveyed through the symbiosis between the rest of the content on the page, such as the messaging, imagery, and type.
The colours that suit your client’s brand best can be ascertained through colour psychology. According to Make My Website experts, since green is related to abundance, nature, and health, its use for a health-focused website is only logical. But in creative fields like design, breaking the rules every now and then is acceptable. A brand may benefit from an unusual colour scheme in the correct situation. Among its green rivals, a health brand with a red colour scheme would undoubtedly stand out; the challenge is to do so in a positive way, which requires patience and experience.
Colours that best represent your client’s brand can be established using colour psychology. Since green is linked to abundance, nature, and health, it is only natural to use it for a health-focused website. However, at times, rules should be broken in creative professions such as design. A brand can do well with an out-of-the-ordinary colour scheme at the right moment.
